George cairns is an adjunct professor at qut business school brisbane he has taught scenario methods in the uk europe singapore hong kong and shanghai and led scenario research on post carbon futures farm futures and regional regeneration in australia. Based on up to date academic research and years of application and iteration in the real world this book illustrated with examples of the value delivered in europe australia and the middle east will transfer practical skills in scenario thinking using step by step instructions. Preparing your organization for the future in an unpredictable world authors cairns george wright george provides practical guidance for applying a range of scenario approaches to planning for uncertain future events. Develops scenario planning methods in ways that link scenario analysis to improved decision making engage time poor senior decision makers attenuate decision makers tendency to deflect responsibility for bleak negative scenario outcomes and enhance causal analysis within scenario storyline development
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