Businessmen and companies must now go beyond competiti businessmen and companies must now go beyond competition to sur petition if they are to stay ahead of the game since its first publication this book has become required reading for many in business. In this stunningly brilliant book edward de bono tells companies that the rules of competition have unalterably changed traditional strategic competition no longer works companies must go beyond competition to what he calls sur petition in order to become the market leader. Competition on product or service price quality and differentiation are no longer going to be enough banks stores car makers computer makers and airlines are still floundering as they rely on competitive strategies such as sales incentives when they should be developing the value concepts needed for sur petition. Sur petition focuses on value creation valufacture going beyond traditional strategic competition to exploit the vast potential of integrated values that surround the purchase and use of products and services. Dont chase the market leader be the market leader edward de bono the bestselling author of serious creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur petition its simple if you want to survive in the global marketplace a competitive streak is essential
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